Pruno Website

Project Overview

The Pruno Fashion website was designed and developed by Isura Wickramarachchi in 2008 in collaboration with JK Concept, Malaysia. The project was created as a stylish promotional website to introduce the Pruno fashion brand, showcase new collections, advertise fashion campaigns, and promote upcoming product launches through an immersive Flash experience.

Design & Structure

The website featured a full Flash interface inspired by modern fashion magazines and luxury brand websites. Instead of traditional menus and layouts, the design used floating coloured navigation panels positioned around a large full-height fashion photograph, creating a bold and artistic visual presentation.

The homepage included:

• A dramatic full-screen runway fashion photograph as the main visual focus.
• Colourful navigation blocks that animated between sections.
• Dedicated panels for fashion news and upcoming product launches.
• Promotional areas for advertising campaigns and runway collections.
• Minimal text with strong visual storytelling to reinforce the premium fashion brand identity.

The overall structure delivered an elegant, high-end browsing experience while reflecting contemporary fashion trends of the late 2000s.

Key Features

• Full Flash animated website.
• Interactive animated navigation.
• Fashion collection showcase.
• Runway campaign presentation.
• Product launch announcements.
• News section.
• Advertising campaign pages.
• Contact information.
• High-impact visual branding.
• Cross-browser Flash compatibility.

Technical Highlights

• Adobe Flash-based interface.
• Interactive animated navigation.
• Custom motion graphics.
• High-quality photographic presentation.
• Lightweight static architecture.
• Optimised multimedia content.
• Custom interface design.

Significance

The Pruno Fashion project demonstrated Isura Wickramarachchi's ability to create visually striking fashion websites that prioritised branding and user experience. By combining cinematic photography, animated navigation, and magazine-inspired layouts, the website delivered a premium digital identity that reflected the style and sophistication of an international fashion label while showcasing expertise in Flash-based interactive web design during its peak era.