“Yalith Api Rata Hadamu” – Television Campaign Advertisement Production

Date: 26 January 2018
Project: “Yalith Api Rata Hadamu” Television Campaign Advertisements
Organised by: HJM Team
Creative Team: Manoj and members of our team
Category: Political Communication / Video Production / Media Campaign

One of the memorable media projects undertaken by our HJM team in 2018 was the production of a series of television campaign advertisements under the theme “Yalith Api Rata Hadamu” (“Let Us Rebuild Our Country Again”).

Manoj and other members of our team contributed to the creative and technical production process. The work involved filming different participants, using a green-screen setup, arranging lighting and cameras, and carrying out the other production activities required to create the campaign videos.

These photographs preserve some behind-the-scenes moments from the production. The project is significant in my personal archive because it represents a period when our team’s activities expanded beyond social-media campaigning into the production of video content for television and wider political communication.

Historical note: You described this as part of Gotabaya Rajapaksa’s presidential campaign, but the date given is 26 January 2018. Gotabaya Rajapaksa’s presidential campaign took place in 2019, ahead of the 16 November 2019 presidential election. So for an accurate archive, I would keep the 2018 date and describe this as an HJM political-media project unless there is a different date for these photographs.